Dictionaries beat dashboards
A clean event dictionary saves more roadmap time than another chart wall — especially once three squads ship in parallel.
routingzone
Trace the path from event to decision.
From our studio in Buk-gu, Gwangju we help Korean product teams rebuild measurement maps, diagnose activation stalls, and ship briefs people actually open on Monday.
Lead engagement
Event dictionary rebuild
Scattered event names hide more roadmap risk than a missing chart. We inventory what you capture, retire duplicates, and leave a versioned dictionary your engineers can ship against.
Typical duration 1–2 weeks. Informational pricing From ₩2,200,000.
Also offered
Related engagements
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Activation diagnostics
Pinpoint where new users stall in the first sessions — and which fixes belong on the next sprint board.
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Cohort storytelling
Turn retention and behaviour cohorts into a narrative leadership can act on without drowning in charts.
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Decision brief design
Design a lean weekly brief so product and growth open the same page before roadmap talks.
Client notes
After the dust settles
“The dictionary rebuild ended arguments about what “activated” meant. Our next sprint finally pointed at one activation path.”
“Activation diagnostics found a tracking break we had read as churn. Quiet fix, real relief.”
“The decision brief is the only report our execs open. Short, owned, and tied to roadmap talks.”
