Weekly packs fail when they try to impress. They succeed when they answer the same three questions every Monday.
Define the questions with leadership once. Map each to a metric with a source event and an owner. Archive everything else.
Templates should live where the team already works — a doc, a shared sheet, or a lightweight dashboard view — not a new vendor by default.
Test the brief for two weeks. If nobody opens it, shorten it again before adding charts.