Dictionaries beat dashboards
A clean event dictionary saves more roadmap time than another chart wall — especially once three squads ship in parallel.
Field notes
Notes from the sand line
Practical writing for product and growth teams who use application analytics to change what ships next.
Activation is not a single event
Treating first-value as one firehose event hides the real stalls between signup and habit.
Cohorts need a story owner
Retention plots without a named owner become wallpaper. Assign the narrative, not just the chart.
Briefs that fit a Monday
A decision brief should be readable before stand-up — three questions, not thirty tiles.